Mobile Phone Apps vs Mobile Optimized Websites – which is better?

Mobile Phone Apps vs Mobile Optimized Websites – which is better?

in App Development, Blog with Comments Off on Mobile Phone Apps vs Mobile Optimized Websites – which is better? by

Mobile Phone Apps vs Mobile Optimized Websites – which is better?

It is increasingly evident that companies are becoming more aware of the fact they need to embrace a mobile strategy. Not only has the constantly growing number of mobile devices and the number of mobile-only internet users overtaken desktop, but app usage has also surpassed desktop usage.

As a result of this shift, companies are re-thinking their mobile strategies.

The major question that most companies seem to be grappling with is whether a mobile app or a mobile website is the right way to go. Many will argue that you don’t need a mobile app, you just need a website that looks good and functions well on mobile devices. Others will argue that mobile apps have benefits that a responsive website cannot offer. However, when digging a little deeper, there are a myriad of factors that need to be considered before deciding.

When it comes to mobile app vs mobile website, it can be difficult to determine where to focus your efforts. Why? Because we are talking about two different mediums that allow customers to connected and interact with your company in very different ways and for very different purposes.

In this post, we are not going to tell you which one is better. Instead, we will make you understand the huge difference between these two and the final decision will be yours as to which one you want for your business.
Before going further into this discussion, you should understand that these two elements serve slightly different purposes. Now, let’s get started.

1. Mobile App Vs. Mobile Web: What’s the Difference?

Before you can evaluate the benefits of a mobile website vs. an app it’s important to understand the key differences between the two.

Both mobile apps and mobile websites are accessed via a handheld mobile device such as a phone or tablet. It is also important to know both mobile apps and mobile websites can be accessed on iOS and Android devices (Includes smartphone and tablet users).

A mobile website is similar to any other website in that it consists of browser-based HTML pages and can display text content, data, images, and video. They can also access mobile-specific features such as click-to-call or location-based mapping.

The obvious difference between a standard website and a mobile website is the latter is designed for the smaller handheld display and touch-screen interface. Increasingly, responsive websites are becoming the new standard for website design. A responsive website is not only mobile-friendly, but that can scale to any sized device – from desktop down to tablet and handheld smartphones.

Mobile apps, on the other hand, are applications that are downloaded and installed on a user’s mobile device, rather than being rendered within a browser. Users need to visit device-specific portals such as Apple’s App Store, Android Market, or Blackberry App World in order to find and download apps for a given operating system.

An app can pull content and data from the Internet, similar to a website, or it can download the content so that it can be accessed without an Internet connection. We’ll dive into the pros and cons for each, so you can make a more informed decision when establishing the smartest mobile strategy for your brand.

2. Which is better?

When it comes to deciding whether to build a native app or a mobile website, and which one is better the most appropriate option will all depend on your company or business goals. So, you are the deciding factor here.

If you are developing an interactive game for argument sake an app is probably going to be your best option. But if your goal is to offer mobile-friendly content to the widest audience possible then a mobile website would be the best option. However, in some scenarios, you may want to have both a mobile website and an application, but this will all depend on your business goals.
It is also extremely important to consider:

  • What industry are you working in?
  • What is your available time and resources?
Every industry has its own peculiarities, and it can be so, that only apps can afford to achieve success you need. In general, consumers tend to use mobile web for utility-directed tasks like searching, booking, and purchasing products. When entertainment and communications come into play, mobile apps are, for the most part, a far more favoured alternative.
In addition, it is also important to be clear on your answers to the below.
  • #1 Do you want to reach more users?
  • #2 How often do users interact with your brand a day?
  • #3 Do you need to access phone native features?
  • #4 Do you care about speed?
  • #5 Is your product complex? – E.g. You have data reports to show
  • #6 How often is your user going to use your product offline?
  • #7 What is the size of your budget?
  • #8 Does your product involve navigation or location-based elements? (GPS)
  • #9 Do you think you’ll be improving = updating your app very often?
  • #10 Does your competitor have an app?
Generally speaking, a mobile website should be considered your first step in developing a mobile web presence, whereas an app is useful for developing an application for a very specific purpose that cannot be effectively accomplished via a web browser. But before we move on to the differences between mobile websites and mobile apps, it’s important to point out a caveat: A responsive designed website is not the same as a mobile website.

Quick overview of difference

Responsive Design Website Separate Mobile Website
Cost Easier/cheaper to maintain More maintenance; requires bi-directional annotation between desktop and mobile versions
Site speed Large pages are slow to load on mobile devices Quick page loads on mobile platforms
User experience Pleasing both mobile and desktop users with same interface means not focusing exclusively on the needs of either User experience customized to the benefits and limitations of mobile devices; content customized to mobile users
SEO Single website/URL; content is optimized across all platforms Multiple URLs; each will need its own SEO.

3. A quick overview

Before delving deeper into the benefits of each, below is a short comparison.

Mobile Website Mobile App
Audience Reach Viewable by anyone with a mobile browser Viewable by individuals with the appropriate device
User Experience Limited by bandwidth, technologies and site performance but improving Capable of very robust user experiences
Graphics and effects Limited by bandwidth and technology, but improving Superior. Graphics may be stored locally. Effects and animations are limited only by device computing power and memory
Access to hardware functionality Limited. Device geo location can be utilized Unlimited access. Camera, accelerometer, microphone, GPS, etc
Ease of development Developed with standard web development tools and technologies When built for distinct operating systems and devices (native code), unique programming languages and software development kits are required. Cross-platform solutions are available for deploying to various app stores
Development resources Build once and deploy for all devices Built for individual devices and operating systems. May require multiple developers with different proficiencies
Development cost Typically, but not always, less expensive than app development Typically, but not always, more expensive especially when multiple devices or operating systems are targeted
Ease and speed of implementation Publish as a website. Immediate availability May require a submission process. Users must download and install prior to use
Distribution Viewable with any mobile browser. No distribution required Download and installation required
Installation No Installation required. Web based Downloaded and installed from website or marketplace
Updates and maintenance Easily updated and changes are immediate with a browser refresh iTunes requires a submission process. May require multiple development resources if updates are required for multiple devices and operating systems
Paid app vs free app Difficult. Plus, solutions lack purchasing ease and confidence associated with iTunes App Store and Android Marketplace Easy to charge for apps, using the available app marketplaces
Search optimization (SEO) Can be found through a standard search. Primary website can redirect to a mobile-optimized version when mobile is detected Typically found through an app store search or linked to from a website
Internet or data connectivity Required Can be used offline

4. Mobile App Pros

Despite the many inherent benefits of mobile websites, the use of apps is still soaring in popularity. Why so? Generally speaking if you want any of the following benefits, an app makes sense:

A. Mobile apps provide a superior user experience.

A mobile app takes user experience to a whole new level by combining content, navigation, and integrated mobile device functionality (sound, video, images, location, etc) in a way that optimizes the user’s experience. A native app engages the user beyond the capabilities of a display-only mobile website and provide a more personal, efficient, and responsive overall experience through allowing the user to personalise their experience.

The superior user experience is one reason that mobile device users spend 86 percent of their time interacting with mobile apps compared to just 14 percent using mobile browsers.

B. Mobile apps give you a direct communication channel to your customers.

Once a mobile app has been downloaded to as user’s device, it’s always there, reminding them of your brand even when they aren’t actively engaging with it.

With an app the information you most want your customers to have is right there at their fingertips a tap away. When paired with push notifications information about products, prices, sales, promotions—whatever you want, as a brand you are provided with a level of direct interaction most marketers dream about.

C. Personalisation & customer engagement.

Personalization is about offering individualised communication to users based on their interests, location, usage behaviour, and more. With mobile apps, it’s easy to offer users a personalized experience.

Mobile apps can let users set up their preferences when they originally download the app, and customize it to suit their needs, providing them with more interactive ways to engage with your content.

Rather than looking at the exact same text and images as a website, by prompting users to allow geography-specific content such as special promotions or deals at a particular store location apps can integrate features which allow users to interact with certain components of the app thereby becoming more immersed in your brans.

D. Mobile apps have functionality even when they are offline.

A major advantage of apps over mobile websites, is the fact: customers can access information on your app even if they aren’t connected to the Internet.

You can create maps, how to guides, videos, menus, maps, podcasts, games, and more —there’s no real limit to the offline information you can put into your app.

Mobile apps can run without internet connection. Although many apps require an active internet connection to perform most of their tasks, they can still offer content and functionality to users while not connected to the web.

E. Branding Opportunities

The major advantage mobile apps have over mobile websites is free prime real estate on your customer’s device. Even when users are not actively using a mobile app, they are still reminded of your brand daily, simply because your app icon acts as an advertisement for your brand.

Even though a mobile app exists as an entirely separate entity from a company’s website, it can offer new branding opportunities to users. This means that companies can experiment with new branding tactics and styles with a mobile app.

F. Complex Calculations or Reporting with Visualization

If you need something that will take data and allow you to manipulate it with complex calculations, charts or reports (think financial or scientific tools) an app will help you do that very effectively.

g. Leverage Device Capabilities

Mobile web browsers are getting increasingly good at accessing certain mobile-specific functions such as click-to-call, SMS, device libraries and GPS functions. However, if you need to access a user’s camera or processing power only a native app can interface with the device’s features and hardware, such as the camera, GPS location, and so on.

Having access to the device’s capabilities is particularly important for retail apps as they significantly enhance the customer experience. If there’s a single truth to shopping, it’s that the customer experience matters. Here are just a few of the possibilities only apps offer:

  • Push notifications
  • Tap-to-call/email
  • Device vibration/ alerts
  • Camera
  • Instant and automatic updates

5. Mobile Website Pros

If your goals are primarily related to marketing or public communications, a mobile/responsive website is almost always going to make sense as a practical first step in your mobile marketing strategy.

This is because a mobile website has a number of distinct advantages which are more aligned with top of the funnel activities, such as growing and nurturing a steady stream of new leads, in addition to benefits such as broader accessibility, compatibility and cost-effectiveness.

Let’s take a look at what makes a mobile website a good investment for small business owners:

A. Broader Audience Reach

Because a mobile website is accessible across most platforms and mobile devices it can be easily shared. It’s easy for users to share a URL for your mobile site in an email or text, and it is easy for publishers to direct customers to a mobile website in the same way. It is not as easy to share an app or content within an app.

Unlike a mobile app, which must be downloaded and installed on a mobile device, any customer can access your mobile website whenever they want from whatever device they are using at the time.

B. You only need one version.

Because mobile websites are accessible across all device, you only need to create one version for Android and iOS. With mobile apps, you need to decide which operating system you’ll use, or else develop two versions, one for iOS and one for Android. In this regard, mobile websites are much simpler to develop and maintain.

C. Cost-Effective

Complexity aside, a responsive mobile site is generally more cost-effective to develop than a mobile app. This holds true if you want your app to have a presence on more than one platform.

D. Support and Maintenance

It is usually also less expensive and less labour-intensive to update and maintain a mobile website. Properly supporting and maintaining an app (upgrades, testing, compatibility issues and ongoing development) is more much more expensive and involved than supporting a website over time.

E. You can instantly update your mobile website.

Unlike apps it’s very simple to update the content, appearance, and functionality of a mobile website. Once you make the changes and hit “publish,” the changes are instantly available to anyone who visits the site. For any Small business website designer in Cape Town or anywhere for that matter, this is the preferred route.Mobile apps, on the other hand, require users to download and install updates once you push them out.
F. SEO & Brand Visibility

Although Google is now indexing app content and including apps in some search results, it is generally much more common for mobile websites to show up in search results than for a query to return a mobile app.

Having a mobile-friendly site means you are more likely to rank better, which results in greater brand visibility and higher website traffic.

6. How to make the Final Call

The final call should solely depend on your business goals.

If your mobile goals are primarily marketing-driven, or if your aim is to deliver content and establish a broad mobile presence that can be easily maintained, shared between users, and found on search then a mobile website is your best bet.

On the other hand, if your goal is to provide a user experience that feels more like a gaming interface or a computer program than a website, or if you need access to a user’s phone storage and native functions, then an app is probably going to be required.

It’s also important to remember that a mobile/responsive website and a native app are not necessarily mutually exclusive. Plenty of organizations have both a mobile-friendly public website for their general web presence, as well as a downloadable native app to accommodate more specific requirements. In the end, it’s all about choosing the right tool for the job.

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App Development Pretoria

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Now is the time to invest in App development in Pretoria

Mobile apps are taking over, not only in areas of social media and telecommunications, but also in business, shopping, and commerce. Investing in mobile app development for your South African and even international business is essential for its growth.

The average time to develop an App in Pretoria, Cape Town and Johannesburg or anywhere in South Africa for that matter can take anywhere from 6 months to a year or even longer to complete. Duration of development depends on the complexity of the mobile app.

Choosing the right mobile application development partner is clearly an important decision, getting it wrong can be an expensive exercise!

With this in mind, wouldn’t it make sense to undertake your app development in Pretoria, with a team that is known for delivering on time, every time?

At iSolve Mobility, we are a team of committed developers and we really love what we do. Working with a variety of different clients, helping them to develop their ideas and bring an incredible app to life, is an exciting journey. Developing cost effective, bug-free apps for start-ups and large companies alike, within a reasonable time frame is what we are specialists in.

Our dedicated team of professional app developers have over 100 successful projects under their belt and know exactly what it takes to create an app that people are going to love to use. Our team of expert app developers develop beautiful, effective and highly impactful apps which perform perfectly for users and businesses alike. Our wealth of business knowledge, attention to detail and experience means that when you are looking for a company to handle your app development in Pretoria, to build and develop an app that offers a seamless user experience with the functions that you need to deliver – from online chat through to e-commerce. What’s more, we have the skills to make sure even the most technical and function-heavy apps look absolutely beautiful – yet get delivered on time.

Why should you invest in mobile app development?

As more and more South Africans are increasingly accessing the internet via their mobile devices, owning an app that could be sitting in the palm of every client’s hand, is important. Why you might ask? Here are eight reasons why.

  1. Reach a Local or Global Audience

In the digital age, nearly everyone has internet access, and with most internet traffic coming from mobile devices, owning a Mobile application allows you to promote market expansion and increasing opportunities for business growth.

  1. Accessibility

Having a responsive website for your business is good but investing in mobile app development will let you virtually put your business in their pocket lets customers to access all they need about your business in one tap, anywhere and anytime.

  1. On-the-go advertising

Whether they’re at home, commuting, or at work, a mobile application reinforces your business and brand, making consumers more likely to come to you for purchases.

  1. Brand Recognition

Mobile app development in Pretoria can do wonders for brand promotion. A great, well-developed, user-friendly mobile app will leave a lasting impression on customers and help build a reputable brand.

  1. Increased Customer Engagement

Mobile apps give consumers a seamless, all-in-one experience with your business, putting your business right in the palm of their hand. This efficient communication helps greatly in improving the relationship between consumer and business.

  1. Better customer service

A well-developed mobile app provides customers with everything they need to know about your product, as well as a quick method of communication with staff. Consumers will be able to make mobile transactions, get notified about offers and announcements, view product reviews, and so much more, all without entering a single store.

  1. Increased sales and mobile transactions

With the advent of services like SnapScan, and Pay you online commerce is growing popular. Investing in mobile app development in South Africa is therefore essential for better sales.

  1. Easier Market Research

Market research is essential to businesses. Mobile apps are a quick and effective way to collect consumer data and consumer preferences. This will help you present them with content that they’re interested in, giving them a user experience tailored to their needs.

iSolve Mobility is a pretoria based app developer that has a firm understanding of the application design and development process and can help you maximise the opportunities this new exciting media has to offer your business.

To know more, visit our app development service page.

App development in Pretoria doesn’t get better than this!

At iSolve Mobility, we know that no two businesses are the same. With our strong expertise in digital solutions, we’re able to create bug-free apps that are easy to navigate, and which has all of the information that you could possibly want to share with your clients. We design, develop and launch mobile applications for all platforms, including iPhone, Android, Windows, and Blackberry. With your entrepreneurial idea and our technical expertise, we can build a great mobile application regardless of the operating system that they use.

So you are considering getting an app for your company, but you are not yet fully convinced about the power of the app. Let us be the first to tell you that your app is going to change the way that you do business, and it is going to change the way that your clients talk to you.

Interested in our Pretoria based Mobile App Development services?

Whether you have a new app project that you would like to progress with, an existing app that needs bringing up to date, or assistance with conceptualising and planning for the mobile technology that your business needs, we are here to assist.

If you are ready to take charge of your marketing, you need to invest in an app. Contact iSolve Mobility for a no-obligation chat and to get the app development process going!

Ready to change the way you market your company? Contact iSolve Mobility today and enjoy the benefits of working with the best app development in Pretoria!

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App Development Johannesburg

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Boost your company sales and reap the rewards with app development in Johannesburg.

Marketing is based on knowing your customer’s needs, and creating, communicating and delivering a product or service that has value for customers and clients. Smartphones and tablets are completely changing the way that people run their lives, is it not time to revolutionise the way that your company does its marketing? Is it not time your company had an app? If it is app development in Johannesburg that you are searching for, iSolve Mobility is the “powerhouse” app development company for iOS, Android and Cross Platform that will make a world of difference in the way that you approach your online marketing.

As companies grow their presence online more and more successful business owners understand the significance and importance of having a mobile app representing your company. Yes, having a functional website is the place to start, and important, but more people are using their smartphones than ever before, there is no doubt an App is hands down one of the smartest tools for your business to reach your target market.

Developing cost effective, bug-free apps for start-ups and large companies alike, within a reasonable time frame is what we are specialists in. Our dedicated team of professional app developers have over 100 successful projects under their belt and know exactly what it takes to create an app that people are going to love to use. Our team of expert app developers develop beautiful, effective and highly impactful apps which perform perfectly for users and businesses alike. Our wealth of business knowledge, attention to detail and experience means that we can build and develop an app that offers a seamless user experience with the functions that you need to deliver – from online chat through to e-commerce. What’s more, we have the skills to make sure even the most technical and function-heavy apps look absolutely beautiful – yet get delivered on time.

When your app development in Johannesburg is in iSolve Mobility’s, you are guaranteed to get an app that is everything you need and more. Quality and fine attention to detail is what has helped us to build our reputation over the years, delivering successful apps of varying levels of complexity to local and international clients every time.
Our pride in our profession is reflected in the quality of the solutions we invent daily. Unlike our competitors, we’re proud to do all our app development locally in South Africa. Our developers boast a combined experience of over 20 years developing mobile app solutions and a staggering 40-years combined experience developing web and desktop software solutions. We’re also proud to have some of the best UI/UX design talent on our team.

Our highly experienced team of app developers will also implement cutting-edge methodologies to take your new mobile app to the forefront of relevant customer searches. We possess in-depth experience, skills and knowledge in this specialist sphere of online marketing. We are also the team that always stays up to date with the latest developments in the app world in order to ensure that we are always ahead of the game. By keeping our skills as sharp as possible, we are able to offer you a better service.

We also have app development offices in Pretoria and Cape Town.

Revolutionise your marketing with app development in Johannesburg

Owning a mobile app for your business is probably the most rewarding solution that gives you an edge over competitors. Not only does an app have many uses but the biggest benefit of having an app for your company is that it can become your most important marketing tool. The world has shifted from desktops to smartphones, and owning an app is a great way to reach out potential customers, by giving your clients the option of putting your brand in their hands. In recent years, the smartphone device along with the tablet have exploded in popularity. Just having a website will not give you an edge over your competitors. More people use smartphones than ever before and people love being able to use a convenient app when they want to find out information or when they are looking for an easy way to contact you.

The look and feel of the app as well as the information that you include on your app, can all have an influence on the decision to install your app. So, the development of the app is the most crucial part of the process and needs to be properly completed the first time around. The bottom line is, it’s hard to make a good app. This is why it is so important to work with a team that knows what they are doing.

Life’s too short for ugly apps, first impressions is going to count for a lot. That is why we create apps that are slick, gorgeous, ease-of-use, work flawlessly but most importantly act as a constant reminder about your company for every person who has it installed on their phones while being aligned with your business goals and end-user needs
There are a lot of companies that offer app development in Johannesburg, and people are more inclined to go with the company offering the lowest development prices. But cheap app development in Johannesburg is not always the best quality, this is why we try to keep our prices cost effective so even the smallest company can benefit from having an app of their own. You can contact us to find out more about our pricing.

Trust our app development in Johannesburg to provide you with a winning app

At iSolve Mobility, we know that no two businesses are the same. With our strong expertise in digital solutions, we’re able to create bug-free apps that are easy to navigate, and which has all of the information that you could possibly want to share with your clients. We design, develop and launch mobile applications for all platforms, including iPhone, Android, Windows, and Blackberry. With your entrepreneurial idea and our technical expertise, we can build a great mobile application regardless of the operating system that they use.

And these are the benefits of having an app:

  • An app increases your visibility to clients at all times.
  • An app brings a lot of information to your business about your customers and provides them with value at the same time.
  • An app is a wonderful tool to use for marketing and is indispensable once you have it.
  • The fact that a mobile app sets you apart cannot be overemphasized and it increases customer engagement at the same time.
  • hen you have a mobile app, you are allowed to showcase your products and services in a better way.

Having an app can change the way that your company does business, and it is about time that your company enjoyed the many benefits that having an app can give you. We are always up to a new challenge and we are happy to assist you with app development in Johannesburg.

Interested in Mobile App Development services?

Whether you have a new app project that you would like to progress with, an existing app that needs bringing up to date, or assistance with conceptualising and planning for the mobile technology that your business needs, we are here to assist.

If you are ready to take charge of your marketing, you need to invest in an app. Contact iSolve Mobility for a no-obligation chat and to get the app development process going!

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iSolve Mobility is Top of Page 1 of Google for over 75 search terms

iSolve Mobility is Top of Page 1 of Google for over 75 search terms

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Google is by far the biggest and most popular search engine on the internet today. When iSolve Mobility was founded in 2012 we understood that we would need to work tirelessly and diligently to not only win clients trust and business but to rank at the top of Google searches. The hard work has paid off and we have now been at the top of Google for 2 years for over 75 app development related search terms.

Top of Page 1 of Google for the following search terms:

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Being at the top means we are seen where it counts most and get to engage with prospective clients that turn into actual clients. We value each interaction and will do our utmost to provide the service and app you require.

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