Qualities of a mobile app development company

Qualities of a mobile app development company

in App Development, Blog with Comments Off on Qualities of a mobile app development company by

Qualities of a Mobile App Development Company

Are you planning to build a mobile application for your business? Do you want to get it done from the best team of professionals? Are you thinking to hire a mobile application development company? If all the answers are positive, you are reading the right post.

In a world where developers can now be found everywhere and most of them always claim to be the best mobile app developers, identifying the actual top mobile app developers in Johannesburg and Pretoria or South Africa for that matter is a tough task.

One of the biggest challenges’ businesses face is not knowing how to choose the right app development company – one that really understands your project and empowers you to build a successful app.

It is important not to rush the process of hiring an app development company, instead spend an adequate amount of time to thoroughly consider all your options. Spending the effort upfront to comprehensively consider your development options can save you a lot of headaches, time and money further down the road.

But what qualities should you look to find in an exceptional developer? Let’s find out.

1. A top-notch website

Obvious as it might seem an app agency with a poorly designed, unintuitive, uninformative, inelegant, or outdated website – is not one you want to entrust your big idea.

Conversely, a well-designed, easy to navigate, highly informative website that tells you all you need to know about the company’s mission, values, services and portfolio, is one you just may be able to entrust your vision with.

A company that pays attention to the details is worth putting your confidence in.

A top-notch website

2. A proven track-record

There’s a reason everyone runs to Eat Out, Zomato and TripAdvisor before going to a restaurant:

“We trust other people’s feedback and opinions”

Just like restaurants, the best app agencies always have a few past clients who will rant and rave about their work and abilities. Good app development companies have proven track records and their clients give positive testimonials about them.

Any app agency worth their salt will have case studies and examples of apps they’ve developed. Take a look through each agency’s portfolio to see if they’ve worked with brands in your space. Chances are, if they’ve built quality apps for other entrepreneurs, they’ll do the same for you.

Look at dedicated websites like ClutchGoodFirmsToptal, and App Futura which contain profiles of app developers, including their portfolios and, most importantly, reviews of their past work.

Be sure to read their reviews on Google My Business and LinkedIn but also reach out to clients of the agencies you’re looking into and ask what it was like working with them.

Any app agency worth their salt will have case studies and examples of apps they’ve developed

3. Quick and effective communication

After narrowing down prospective app agencies based on websites and reviews, you’ll want to begin reaching out to the companies that made the cut.

Working with an app agency requires constant communication, so you’ll want to pay close attention to how accessible these agencies are. If a mobile app developer cannot communicate well, the project may not make it very far, poor communication will lead to delays, misunderstood requirements, rework and bugs

Do they make the effort to develop a working relationship? Do they get back to you in no time, or are you left waiting for weeks? Do they respond politely and eagerly, or do they act as though you’re pestering them? Chances are, if they’re not responsive and easy to reach at the outset, they won’t be when you need them most.

Working with an app agency requires constant communication,

4. Teamwork and company structure

Mobile app development involves several stages, from planning to actual code writing, then to after-care service. Every department has a part to play. The quality of the service that is delivered is dependent on the level of teamwork in the company.

Being able to work in a team environment is paramount to an application’s success in the market. The apps need to work well across all functions as well as look good. This requires many different skillsets across the board.

During your initial discussion with a prospective app agency, ask questions about the structure of the company and the people behind the scenes. Every app agency should have quality individuals in each of these roles:

  • Project Manager/Strategist– Every team or project needs a visionary at the top responsible for capturing and executing the vision of the app. This person must have a solid technical background, extensive knowledge of the targeted industry, great managerial skills, and a keen sense of responsibility.

  • Designers – The designers should be adept at planning navigational functions and creating visuals. They should be open and receptive to feedback and changes.

  • Developers – The developers should be experienced in a variety of platforms, such as Java or C++ for Android and Objective-C or Swift for iOS.

  • Quality Assurance Experts – Not to be overlooked, QA experts – the ones who test the entire end product – should be capable of pointing out areas for improvement and suggesting ways to go about it.

  • Sales and Marketing Professionals – The sales and marketing professionals turn the product into profit and make sure all of the effort that went into creating it doesn’t go for naught.

UI/UX skills are highly necessary to be a top app development companies in South Africa.

5. Creativity and User Experience

UI/UX skills are highly necessary in order to be one of the top app development companies in South Africa.

Regardless of your app idea, chances are there are dozens, if not hundreds, of similar apps available in the different stores. Having a powerful UI/UX skills is necessary to help you stand out from the fray.

It is not enough that an app works well, if a mobile app developer is not very creative, their work will not wow the end user. The more a developer can catch the eye of the user, the more successful the app will be.

Mobile app development involves several stages,

6. Understanding client and the market needs

With hundreds of mobile applications being churned out daily, a mobile application developer has to exhibit a clear understanding of the industry, especially the market needs.

It may sound like a no-brainer, but a good app development company should be able to get your idea, as well as take the extra step of analysing the needs of your potential customers and market. They try to understand what the users will be interested in and they go all out to bring that expectation to mobile reality. An app that meets users demand is an app that will sure help a business to be successful.

Understanding client and the market needs

7. Knowledge of cross-platform development and programming

Mobile app developers that have multiple programming languages in their tool belt as well as knowledge of cross-platform development, are the qualities you should be looking for in a top app development company.

There are several programming languages that can be used for mobile app development; Java, Objective C, Swift, PHP, Python etc. Each of these languages has its pros and cons and have areas where they can be best applied. Good app development companies are knowledgeable, and are proficient, in a wide range of programming languages. This proficiency will help a company to stand out and deliver better quality mobile applications.

Similarly, before hiring the mobile app development company, it’s good to make sure that they are an expert in the platform you want the app for. It can be android or IOS, but they should be well-versed on the technology for which you want the app to be developed for only then you will get a quality article. Because the developing process of both the platforms is different, this question must be asked. Same goes for the cross-platform app which means developing an app for both the platforms.

Knowledge of cross-platform development and programming

8. Look for an end-to-end process

The most successful app agencies have a process, a formal series of steps they follow as they design and build apps.

It is utmost necessary that your app is scalable and flexible enough in design and coding aspects. The app development process must be able to adopt the changes, suggestions, and feedback laid down by the project team which is in coherence with brand and services.

Before signing a deal with an app agency, understand whether they have a process, and how frequently they update you about the process of development.  Avoid agencies that don’t have a process as that can be an indication that the steps between idea and reality are going to be messy.

The app development process

9. Timeline

Ask about the estimated project timeline. More importantly, ask about their availability as most companies will be working on multiple projects at a time.

How many projects are they currently working on? How long do they think the project will take? When can they deliver your project by? It is important to confirm that there are dedicated resources available to work on your project.

This way, you can ensure that the company can efficiently respond to any iterations or unforseen challenges of your project.

estimated project timeline

10. After-care service and maintenance:

One of the key qualities that differentiate an average mobile app development company and a top company is the quality of after-care service that each offers.

There is a good chance that after your app is launched in the marketplace you will have to, from time to time, release updates, fix bugs or add new features/functionality. For this reason, it is important to understand a company’s policy around app maintenance and support.

For example, ask whether app maintenance is charged at an hourly rate or a monthly fee for ongoing support. Be sure to determine what the policies are for:

  • The cost per each new app release

  • How they specifically handle bug fixes

  • Their post-launch support

You will want to work with an app agency that’s committed to your success – one that will remain responsive and willing to make changes to improve the app’s functionality and aesthetics after initial launch. In your initial discussion, ask whether the agency is interested in working with you beyond the initial launch, and in what ways they might help.


In this article we described five attributes to seek when looking for a mobile app developer. Creativity, ability in cross platform development, multiple language experience, being a team player and an excellent communicator are top qualities for a mobile app developer.

Much like a hiring manager reads between the lines when interviewing job candidates, you’ll be doing the same when effectively interviewing app agencies. You can learn a lot by looking at an app agency’s website, portfolio, and online reviews. You can also learn a lot by asking an agency about their company structure, history, and team. Also, be sure to ask other app developers who have used a particular agency’s services for insights into what the process was like. The more digging you do, the better informed you’ll be, and the more likely you’ll be to choose the right agency to build your app.

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What to Build First: An Android or iOS App?

What to Build First: An Android or iOS App?

in App Development, Blog with Comments Off on What to Build First: An Android or iOS App? by

Four and a half billion people. That’s the global digital population in April 2019 according to  Statista.com of which almost 3 billion active mobile social users. This is a market you can’t ignore.

If you still don’t have a mobile app for your business, then it’s high time to get one. But which platform should you focus on for your project?  iOS or Android development; the battle is ongoing and probably will never conclude.

If you look at the global mobile app market, the numbers are staggering:

 State of Mobile 2019 market report

[Source: App Annie]

Many companies struggle to decide what platform they should use to develop their app. There are many factors to consider; while apps developed on the iOS platform consistently earns more revenue compared to Android, Android has a much larger global market share. However there is more to the story, and we need to dig deeper to understand what is better iOS or Android.


One of the first questions you should ask is who is your target audience and where do they live?

The primary consideration is where your first app adopters will be located. If your customers are outside of the U.S., Europe, or Australasia, it’s possible that Android should be your first priority as it dominates sales volumes of smartphones in Asia, Africa, and South America.

Knowing this will help you prioritize your development requirements and possibly save some money in the meantime as well.

When looking at the worldwide statistics for sales, Android has a clear lead over iOS in terms of market share. Android currently holds the largest global platform share with around 75% which mostly comes from developing countries and lower income areas compared to iOS’s 23% from developer nations.


Demographics tells us a lot about Android and iOS users


Demographics tells us a lot about Android and iOS users. This is where we need to start the discussion.

iOS users are typically younger, with a higher level of education, greater engagement and earn more money, so they spend more per app. Amusingly, iPhone users were also found to be vainer — taking 12 selfies every day, which is five more than Android users take.

Android users are less extroverted than iPhone users, and they are perceived to have greater levels of honesty and humility. In a survey, by Slickdeals, Android users were reported as self-admittedly the more frugal in their spending habits, with Android users being 25 percent more likely to strongly agree that they think they are a frugal person, and being 19 percent more likely to say they look for deals and discounts “often.”

iPhone Users
37% more likely to have a graduate degree
29% more likely to be older women (35+)
14% more likely to be extroverted
67% more likely to make over $200K and enjoy spending it
More likely to be in Media/Marketing/Business
39% more likely to be high-maintenance
50% more likely to have visited more than 5 countries

Android Users
80% more likely to have only a high school diploma
More likely to be younger men (34 and younger)
12% more likely to be introverted
24% more likely to earn $100K or less
More likely to be in IT/Energy/Utilities
12% more likely to be pet lovers
71% more likely to have never traveled abroad

Users approach to technology

The second point to consider would be the adoption of new technology.  According to a poll conducted by Hunch.com, iOS users are more likely to be early adopters.

On the other side of the spectrum, Android users seem to be late adopters which means they are less likely to own mobile devices that will allow apps to utilise rich new technology and features to deliver an improved user experience and functionality.

Given the fragmentation of handheld mobile devices running Android as an operating system, the issue becomes even more compound.

Revenue Models

Another factor one needs to consider when deciding on the platform is app monetisation.  The capability of a mobile app to generate profit (if that is your business goal) depends on a number of things, including the platform on which it has been created. If you are thinking that just because Android has a bigger market share it also generates larger revenue, you should think again.

According to a report from Sensor Tower, the App Store earned nearly 93% more than Google Play in quarter 3 of 2018, the largest gap since at least 2014.

The firm states that approximately 66% of the $18.2 billion in mobile app revenue generated in Q3 2018 came from Apple’s App Store. The store made $12 billion in the quarter, up 23.3% from the $9.7 billion it made during the same period last year.


If app monetisation is one of your goals, there are some key platform differences to be aware of.

  • Android users tend to be less willing to pay for apps than iOS users, so free apps with in-app ads are more common.
  • While Android has a higher percentage of ad-supported apps, the iOS development platform relies predominantly on purchases.
  • Apple users are more likely to make in-app purchases and spend more on them.
  • Apple users are more likely to pay for apps, except in one category — utility apps. Android outperforms when it comes to utility apps.
  • Shopping apps generate the most revenue.
The takeaway: If you want to monetize your app without ads, whether through subscriptions, freemium models, or in-app purchases, then Apple may be your best bet. The same applies to e-commerce apps.

Development Speed and Complexity

Getting your app fast to market is always a primary concern when building the app.

Although Android apps are mostly developed in Java (preferred by most app developers) and related languages, while iOS apps, on the other hand, are normally developed in Apple’s Objective-C language, it still can take 2-3 times longer for Android app development vs. iOS app development.

Why? It has to do with the system release cycles and something known as Android fragmentation.

Simply put, Android runs on a huge number of devices, that come in all shapes and sizes as well as with huge differences in performance level and screen sizes. Because of the limited type and number of devices, iOS development is easier as compared to the development of Android apps.

Add to this the fact that there are lots of active versions of this operating system at the same time. To build an app that is compatible with all of these devices is quite a challenging and complex task. Thus, it’s crucial to consider timeframes before you outsource app development.

The differences in SDK’s, IDE’s and API’s is another conversation by itself.

Release & Approval Cycles

iPhone users upgrade a lot more often than Android users.

For example, over 76% of all iOS users have adopted the latest version of iOS 12.3. Pie for Android was released in August 2018, and currently, a little over 10% of all users have adopted it.

Because Android is locked down by telecom carriers and Original equipment manufacturer or OEM’s, releasing new updates to Android becomes more difficult resulting in the adoption of the latest OS versions being usually slower than with iOS.

For developers, there is a benefit to being able to focus on supporting the newest versions of an operating system. With iOS higher adoption rates, developers can stop supporting older versions and devices sooner, reduce testing, incorporate newer API’s and reduce their development cycle times. If only about 10% of the users have adopted it, then the developer has to support older devices, do more testing and this way increase the development cycle time.

As most app developers can attest, Android is the favourite when it comes to the release and approval process. Why? Because with iOS, the release and approval process is typically between 2-3 weeks, and even longer, if the app is rejected. Android apps typically take a day or two to get approved and updates can be pushed within a matter of hours.

The bottom line: The Google Play Store submission is less expensive and less strict when it comes to publishing.

Pros and Cons

Evaluating all pros and cons for Android app development and iOS app development is another factor that can help you define which OS to be the first. Here is a brief overview of the key advantages and disadvantages of both from a development and marketing perspective:

Android Pros

  • Wider international coverage, including emerging markets.
  • Simpler to launch with Android; guidelines provided are easier to follow, rather than strict requirements from Apple.
  • Getting your app on Google Play is less time consuming.
  • No restrictions imposed on alpha or beta app launch when writing apps for Android.
  • With Android you are able to submit your app to Google Play and Amazon.
  • Various hardware integration and customization possibilities.
  • Deeper market penetration
Android Cons
  • Development and testing usually take a lot of time due to the large number of Android versions and devices.
  • It’s impossible to target all device users at once and tailor the app to all screen sizes.
  • New app features are only supported by newer OS versions.
  • 2-3 higher the development cost
  • High device fragmentation
iOS Pros
  • The iOS platform offers a quicker and more stable development process.
  • iOS users are more likely to purchase apps as well as make in-app purchases.
  • Standardised UI makes interface development less time consuming.
  • The audience is more valuable
  • Tools are more advanced and stable
  • Provides more publicity and press opportunities
  • Many influencers on iOS
iOS Cons
  • Apple’s approval takes a lot of time (7 days on average).
  • With so many restrictions imposed, it is difficult to customize an app.
  • No possibility to release a beta app since only fully-functional apps are accepted.
  • Fewer opportunities to stand out from the pack because of app standardization.
  • Smaller overall install base

Choosing your app development platform: iOS of Android

There are many aspects to consider when choosing a platform for app development.

By now you may have guessed that in general, from a financial standpoint as well as a time perspective iOS is a better choice, but from a market penetration stance Android is better.

The Bottom line: both Android and iOS are extremely successful which is why it’s smart to invest in both iOS and Android app development.

But ultimately, your decision to build for iOS or Android first is going to come down to what works for your business:

  • The type of app you are building
  • Monetization model
  • The market you’re aiming
  • User demographics
  • Project timeframe and budget
If your company is a start-up and your capital is limited, then iOS is the best place to begin because not only is it cheaper iOS also brings influencers and PR with it. Chances are, you’ll get much more clicks for your app built on iOS.

If your audience is mostly located in emerging markets, then it makes sense to start with Android since they tend to visit app stores more often.

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Mobile Phone Apps vs Mobile Optimized Websites – which is better?

Mobile Phone Apps vs Mobile Optimized Websites – which is better?

in App Development, Blog with Comments Off on Mobile Phone Apps vs Mobile Optimized Websites – which is better? by

Mobile Phone Apps vs Mobile Optimized Websites – which is better?

It is increasingly evident that companies are becoming more aware of the fact they need to embrace a mobile strategy. Not only has the constantly growing number of mobile devices and the number of mobile-only internet users overtaken desktop, but app usage has also surpassed desktop usage.

As a result of this shift, companies are re-thinking their mobile strategies.

The major question that most companies seem to be grappling with is whether a mobile app or a mobile website is the right way to go. Many will argue that you don’t need a mobile app, you just need a website that looks good and functions well on mobile devices. Others will argue that mobile apps have benefits that a responsive website cannot offer. However, when digging a little deeper, there are a myriad of factors that need to be considered before deciding.

When it comes to mobile app vs mobile website, it can be difficult to determine where to focus your efforts. Why? Because we are talking about two different mediums that allow customers to connected and interact with your company in very different ways and for very different purposes.

In this post, we are not going to tell you which one is better. Instead, we will make you understand the huge difference between these two and the final decision will be yours as to which one you want for your business.
Before going further into this discussion, you should understand that these two elements serve slightly different purposes. Now, let’s get started.

1. Mobile App Vs. Mobile Web: What’s the Difference?

Before you can evaluate the benefits of a mobile website vs. an app it’s important to understand the key differences between the two.

Both mobile apps and mobile websites are accessed via a handheld mobile device such as a phone or tablet. It is also important to know both mobile apps and mobile websites can be accessed on iOS and Android devices (Includes smartphone and tablet users).

A mobile website is similar to any other website in that it consists of browser-based HTML pages and can display text content, data, images, and video. They can also access mobile-specific features such as click-to-call or location-based mapping.

The obvious difference between a standard website and a mobile website is the latter is designed for the smaller handheld display and touch-screen interface. Increasingly, responsive websites are becoming the new standard for website design. A responsive website is not only mobile-friendly, but that can scale to any sized device – from desktop down to tablet and handheld smartphones.

Mobile apps, on the other hand, are applications that are downloaded and installed on a user’s mobile device, rather than being rendered within a browser. Users need to visit device-specific portals such as Apple’s App Store, Android Market, or Blackberry App World in order to find and download apps for a given operating system.

An app can pull content and data from the Internet, similar to a website, or it can download the content so that it can be accessed without an Internet connection. We’ll dive into the pros and cons for each, so you can make a more informed decision when establishing the smartest mobile strategy for your brand.

2. Which is better?

When it comes to deciding whether to build a native app or a mobile website, and which one is better the most appropriate option will all depend on your company or business goals. So, you are the deciding factor here.

If you are developing an interactive game for argument sake an app is probably going to be your best option. But if your goal is to offer mobile-friendly content to the widest audience possible then a mobile website would be the best option. However, in some scenarios, you may want to have both a mobile website and an application, but this will all depend on your business goals.
It is also extremely important to consider:

  • What industry are you working in?
  • What is your available time and resources?
Every industry has its own peculiarities, and it can be so, that only apps can afford to achieve success you need. In general, consumers tend to use mobile web for utility-directed tasks like searching, booking, and purchasing products. When entertainment and communications come into play, mobile apps are, for the most part, a far more favoured alternative.
In addition, it is also important to be clear on your answers to the below.
  • #1 Do you want to reach more users?
  • #2 How often do users interact with your brand a day?
  • #3 Do you need to access phone native features?
  • #4 Do you care about speed?
  • #5 Is your product complex? – E.g. You have data reports to show
  • #6 How often is your user going to use your product offline?
  • #7 What is the size of your budget?
  • #8 Does your product involve navigation or location-based elements? (GPS)
  • #9 Do you think you’ll be improving = updating your app very often?
  • #10 Does your competitor have an app?
Generally speaking, a mobile website should be considered your first step in developing a mobile web presence, whereas an app is useful for developing an application for a very specific purpose that cannot be effectively accomplished via a web browser. But before we move on to the differences between mobile websites and mobile apps, it’s important to point out a caveat: A responsive designed website is not the same as a mobile website.

Quick overview of difference

Responsive Design Website Separate Mobile Website
Cost Easier/cheaper to maintain More maintenance; requires bi-directional annotation between desktop and mobile versions
Site speed Large pages are slow to load on mobile devices Quick page loads on mobile platforms
User experience Pleasing both mobile and desktop users with same interface means not focusing exclusively on the needs of either User experience customized to the benefits and limitations of mobile devices; content customized to mobile users
SEO Single website/URL; content is optimized across all platforms Multiple URLs; each will need its own SEO.

3. A quick overview

Before delving deeper into the benefits of each, below is a short comparison.

Mobile Website Mobile App
Audience Reach Viewable by anyone with a mobile browser Viewable by individuals with the appropriate device
User Experience Limited by bandwidth, technologies and site performance but improving Capable of very robust user experiences
Graphics and effects Limited by bandwidth and technology, but improving Superior. Graphics may be stored locally. Effects and animations are limited only by device computing power and memory
Access to hardware functionality Limited. Device geo location can be utilized Unlimited access. Camera, accelerometer, microphone, GPS, etc
Ease of development Developed with standard web development tools and technologies When built for distinct operating systems and devices (native code), unique programming languages and software development kits are required. Cross-platform solutions are available for deploying to various app stores
Development resources Build once and deploy for all devices Built for individual devices and operating systems. May require multiple developers with different proficiencies
Development cost Typically, but not always, less expensive than app development Typically, but not always, more expensive especially when multiple devices or operating systems are targeted
Ease and speed of implementation Publish as a website. Immediate availability May require a submission process. Users must download and install prior to use
Distribution Viewable with any mobile browser. No distribution required Download and installation required
Installation No Installation required. Web based Downloaded and installed from website or marketplace
Updates and maintenance Easily updated and changes are immediate with a browser refresh iTunes requires a submission process. May require multiple development resources if updates are required for multiple devices and operating systems
Paid app vs free app Difficult. Plus, solutions lack purchasing ease and confidence associated with iTunes App Store and Android Marketplace Easy to charge for apps, using the available app marketplaces
Search optimization (SEO) Can be found through a standard search. Primary website can redirect to a mobile-optimized version when mobile is detected Typically found through an app store search or linked to from a website
Internet or data connectivity Required Can be used offline

4. Mobile App Pros

Despite the many inherent benefits of mobile websites, the use of apps is still soaring in popularity. Why so? Generally speaking if you want any of the following benefits, an app makes sense:

A. Mobile apps provide a superior user experience.

A mobile app takes user experience to a whole new level by combining content, navigation, and integrated mobile device functionality (sound, video, images, location, etc) in a way that optimizes the user’s experience. A native app engages the user beyond the capabilities of a display-only mobile website and provide a more personal, efficient, and responsive overall experience through allowing the user to personalise their experience.

The superior user experience is one reason that mobile device users spend 86 percent of their time interacting with mobile apps compared to just 14 percent using mobile browsers.

B. Mobile apps give you a direct communication channel to your customers.

Once a mobile app has been downloaded to as user’s device, it’s always there, reminding them of your brand even when they aren’t actively engaging with it.

With an app the information you most want your customers to have is right there at their fingertips a tap away. When paired with push notifications information about products, prices, sales, promotions—whatever you want, as a brand you are provided with a level of direct interaction most marketers dream about.

C. Personalisation & customer engagement.

Personalization is about offering individualised communication to users based on their interests, location, usage behaviour, and more. With mobile apps, it’s easy to offer users a personalized experience.

Mobile apps can let users set up their preferences when they originally download the app, and customize it to suit their needs, providing them with more interactive ways to engage with your content.

Rather than looking at the exact same text and images as a website, by prompting users to allow geography-specific content such as special promotions or deals at a particular store location apps can integrate features which allow users to interact with certain components of the app thereby becoming more immersed in your brans.

D. Mobile apps have functionality even when they are offline.

A major advantage of apps over mobile websites, is the fact: customers can access information on your app even if they aren’t connected to the Internet.

You can create maps, how to guides, videos, menus, maps, podcasts, games, and more —there’s no real limit to the offline information you can put into your app.

Mobile apps can run without internet connection. Although many apps require an active internet connection to perform most of their tasks, they can still offer content and functionality to users while not connected to the web.

E. Branding Opportunities

The major advantage mobile apps have over mobile websites is free prime real estate on your customer’s device. Even when users are not actively using a mobile app, they are still reminded of your brand daily, simply because your app icon acts as an advertisement for your brand.

Even though a mobile app exists as an entirely separate entity from a company’s website, it can offer new branding opportunities to users. This means that companies can experiment with new branding tactics and styles with a mobile app.

F. Complex Calculations or Reporting with Visualization

If you need something that will take data and allow you to manipulate it with complex calculations, charts or reports (think financial or scientific tools) an app will help you do that very effectively.

g. Leverage Device Capabilities

Mobile web browsers are getting increasingly good at accessing certain mobile-specific functions such as click-to-call, SMS, device libraries and GPS functions. However, if you need to access a user’s camera or processing power only a native app can interface with the device’s features and hardware, such as the camera, GPS location, and so on.

Having access to the device’s capabilities is particularly important for retail apps as they significantly enhance the customer experience. If there’s a single truth to shopping, it’s that the customer experience matters. Here are just a few of the possibilities only apps offer:

  • Push notifications
  • Tap-to-call/email
  • Device vibration/ alerts
  • Camera
  • Instant and automatic updates

5. Mobile Website Pros

If your goals are primarily related to marketing or public communications, a mobile/responsive website is almost always going to make sense as a practical first step in your mobile marketing strategy.

This is because a mobile website has a number of distinct advantages which are more aligned with top of the funnel activities, such as growing and nurturing a steady stream of new leads, in addition to benefits such as broader accessibility, compatibility and cost-effectiveness.

Let’s take a look at what makes a mobile website a good investment for small business owners:

A. Broader Audience Reach

Because a mobile website is accessible across most platforms and mobile devices it can be easily shared. It’s easy for users to share a URL for your mobile site in an email or text, and it is easy for publishers to direct customers to a mobile website in the same way. It is not as easy to share an app or content within an app.

Unlike a mobile app, which must be downloaded and installed on a mobile device, any customer can access your mobile website whenever they want from whatever device they are using at the time.

B. You only need one version.

Because mobile websites are accessible across all device, you only need to create one version for Android and iOS. With mobile apps, you need to decide which operating system you’ll use, or else develop two versions, one for iOS and one for Android. In this regard, mobile websites are much simpler to develop and maintain.

C. Cost-Effective

Complexity aside, a responsive mobile site is generally more cost-effective to develop than a mobile app. This holds true if you want your app to have a presence on more than one platform.

D. Support and Maintenance

It is usually also less expensive and less labour-intensive to update and maintain a mobile website. Properly supporting and maintaining an app (upgrades, testing, compatibility issues and ongoing development) is more much more expensive and involved than supporting a website over time.

E. You can instantly update your mobile website.

Unlike apps it’s very simple to update the content, appearance, and functionality of a mobile website. Once you make the changes and hit “publish,” the changes are instantly available to anyone who visits the site. For any Small business website designer in Cape Town or anywhere for that matter, this is the preferred route.Mobile apps, on the other hand, require users to download and install updates once you push them out.
F. SEO & Brand Visibility

Although Google is now indexing app content and including apps in some search results, it is generally much more common for mobile websites to show up in search results than for a query to return a mobile app.

Having a mobile-friendly site means you are more likely to rank better, which results in greater brand visibility and higher website traffic.

6. How to make the Final Call

The final call should solely depend on your business goals.

If your mobile goals are primarily marketing-driven, or if your aim is to deliver content and establish a broad mobile presence that can be easily maintained, shared between users, and found on search then a mobile website is your best bet.

On the other hand, if your goal is to provide a user experience that feels more like a gaming interface or a computer program than a website, or if you need access to a user’s phone storage and native functions, then an app is probably going to be required.

It’s also important to remember that a mobile/responsive website and a native app are not necessarily mutually exclusive. Plenty of organizations have both a mobile-friendly public website for their general web presence, as well as a downloadable native app to accommodate more specific requirements. In the end, it’s all about choosing the right tool for the job.

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App Development Pretoria

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Now is the time to invest in App development in Pretoria

Mobile apps are taking over, not only in areas of social media and telecommunications, but also in business, shopping, and commerce. Investing in mobile app development for your South African and even international business is essential for its growth.

The average time to develop an App in Pretoria, Cape Town and Johannesburg or anywhere in South Africa for that matter can take anywhere from 6 months to a year or even longer to complete. Duration of development depends on the complexity of the mobile app.

Choosing the right mobile application development partner is clearly an important decision, getting it wrong can be an expensive exercise!

With this in mind, wouldn’t it make sense to undertake your app development in Pretoria, with a team that is known for delivering on time, every time?

At iSolve Mobility, we are a team of committed developers and we really love what we do. Working with a variety of different clients, helping them to develop their ideas and bring an incredible app to life, is an exciting journey. Developing cost effective, bug-free apps for start-ups and large companies alike, within a reasonable time frame is what we are specialists in.

Our dedicated team of professional app developers have over 100 successful projects under their belt and know exactly what it takes to create an app that people are going to love to use. Our team of expert app developers develop beautiful, effective and highly impactful apps which perform perfectly for users and businesses alike. Our wealth of business knowledge, attention to detail and experience means that when you are looking for a company to handle your app development in Pretoria, to build and develop an app that offers a seamless user experience with the functions that you need to deliver – from online chat through to e-commerce. What’s more, we have the skills to make sure even the most technical and function-heavy apps look absolutely beautiful – yet get delivered on time.

Why should you invest in mobile app development?

As more and more South Africans are increasingly accessing the internet via their mobile devices, owning an app that could be sitting in the palm of every client’s hand, is important. Why you might ask? Here are eight reasons why.

  1. Reach a Local or Global Audience

In the digital age, nearly everyone has internet access, and with most internet traffic coming from mobile devices, owning a Mobile application allows you to promote market expansion and increasing opportunities for business growth.

  1. Accessibility

Having a responsive website for your business is good but investing in mobile app development will let you virtually put your business in their pocket lets customers to access all they need about your business in one tap, anywhere and anytime.

  1. On-the-go advertising

Whether they’re at home, commuting, or at work, a mobile application reinforces your business and brand, making consumers more likely to come to you for purchases.

  1. Brand Recognition

Mobile app development in Pretoria can do wonders for brand promotion. A great, well-developed, user-friendly mobile app will leave a lasting impression on customers and help build a reputable brand.

  1. Increased Customer Engagement

Mobile apps give consumers a seamless, all-in-one experience with your business, putting your business right in the palm of their hand. This efficient communication helps greatly in improving the relationship between consumer and business.

  1. Better customer service

A well-developed mobile app provides customers with everything they need to know about your product, as well as a quick method of communication with staff. Consumers will be able to make mobile transactions, get notified about offers and announcements, view product reviews, and so much more, all without entering a single store.

  1. Increased sales and mobile transactions

With the advent of services like SnapScan, and Pay you online commerce is growing popular. Investing in mobile app development in South Africa is therefore essential for better sales.

  1. Easier Market Research

Market research is essential to businesses. Mobile apps are a quick and effective way to collect consumer data and consumer preferences. This will help you present them with content that they’re interested in, giving them a user experience tailored to their needs.

iSolve Mobility is a pretoria based app developer that has a firm understanding of the application design and development process and can help you maximise the opportunities this new exciting media has to offer your business.

To know more, visit our app development service page.

App development in Pretoria doesn’t get better than this!

At iSolve Mobility, we know that no two businesses are the same. With our strong expertise in digital solutions, we’re able to create bug-free apps that are easy to navigate, and which has all of the information that you could possibly want to share with your clients. We design, develop and launch mobile applications for all platforms, including iPhone, Android, Windows, and Blackberry. With your entrepreneurial idea and our technical expertise, we can build a great mobile application regardless of the operating system that they use.

So you are considering getting an app for your company, but you are not yet fully convinced about the power of the app. Let us be the first to tell you that your app is going to change the way that you do business, and it is going to change the way that your clients talk to you.

Interested in our Pretoria based Mobile App Development services?

Whether you have a new app project that you would like to progress with, an existing app that needs bringing up to date, or assistance with conceptualising and planning for the mobile technology that your business needs, we are here to assist.

If you are ready to take charge of your marketing, you need to invest in an app. Contact iSolve Mobility for a no-obligation chat and to get the app development process going!

Ready to change the way you market your company? Contact iSolve Mobility today and enjoy the benefits of working with the best app development in Pretoria!

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iSolve Mobility is Top of Page 1 of Google for over 75 search terms

iSolve Mobility is Top of Page 1 of Google for over 75 search terms

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Google is by far the biggest and most popular search engine on the internet today. When iSolve Mobility was founded in 2012 we understood that we would need to work tirelessly and diligently to not only win clients trust and business but to rank at the top of Google searches. The hard work has paid off and we have now been at the top of Google for 2 years for over 75 app development related search terms.

Top of Page 1 of Google for the following search terms:

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Being at the top means we are seen where it counts most and get to engage with prospective clients that turn into actual clients. We value each interaction and will do our utmost to provide the service and app you require.

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