The focus on mobile app development is typically on launching. Once a project has been conceptualized, designed, developed and released into the app stores little or no effort goes into what happens after launch.

This isn’t surprising; since launching a mobile app is very time consuming and difficult, and most of a development team’s effort will be spent on getting the product to market.

This is where most people and business think the process stops. Wrong.

Mobile app development is not a once off process, and releasing an app into the app store for public use is just the beginning. Success requires a broader product vision and a sustainable strategy that allows for continuous delivery and improvement.

Simply put you need to have a plan in place that includes analytics to measure performance, a marketing plan in place to acquire users, satisfy their needs and drive engagement, and a solution in place to prolong the life of your after your app goes live.

Time doesn’t stand still after apps launch.

User needs, interests and opportunities continue to evolve, and just like any other piece of software apps require regular bug fixes, feature tweaks, and updates to remain 100% relevant and operational.

Apple, for example, releases a major new iOS once a year and numerous point releases along the way. After each update it is important to make sure that your app continues to behave properly. In many cases, this requires a change to code and a re-deployment to the app store.

The iSolve Mobility Difference

The unfortunate reality and uncomfortable truth in the app development industry is that as soon as the bill gets paid many an agency will stop their service to you.

The task of sustaining meaningful success after initial launch is not an easy thing to do. There are many challenges that will be encountered, however, it’s good to know that these obstacles can be effectively addressed through effective planning. Together we will help you address these issues.

Specifically, we will look at important considerations such as:

  • What will happen after launch?
  • What is the plan to gain competitive advantage, and attract, retain, and engage users?
  • How will we handle routine maintenance, crashes, bugs, etc?
  • How is performance measured and assessed?
  • What if you need upgrades, additional features or roadmap items?

The question is: How will we plan and implement your post-launch support strategy at our agency?